Brand Strategy

Looking for that golden nugget..

Whether you’re rebranding or building a brand for the first time, brand research and active listening come first to help us identify who, at its core, the brand really is. This comes from data analysis, touchpoint audits, interviews, consumer and competitor research and more. The direction often unveils itself as you collect information and find your key positioning differentiator – or golden nugget.

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BRAND STRATEGY

Once the brand positioning is outlined, then comes the fun part of bringing the brand to life through strategic art direction and activations. Here are a few examples of strategies and creative, including multiple corporate social responsibility initiatives, which are incredibly important for brands to consider in todays consumer market.