All smart brands should pose the question “how do I create a sense of community amongst my audience?” and create a strategy that will engage and delight. Our favorite brands are not created over night; this happens through personification and nurturing your audience over time. Public relations strategies bring attention, social strategies give you a platform and a community, and experiential campaigns keep you top of mind.

As the top performing type of content, video strategies are an integral part of any strong brand positioning. What’s also important is finding the right advocates – and right messaging – for your brand. Check out this Cameo influencer strategy example with video example included.